“The conversation is happening about food and farm – even if farmers and ranchers aren’t at the table talking.” – Michele Payn-Knoper
It’s no mystery that more and more businesses are using social media as a marketing tool. Beck’s Hybrids started a conversation with their “Why I Farm” videos, and Monsanto’s “America’s Farmers” stories have been shared by Facebook, Twitter, and YouTube users. But it’s not just businesses that are jumping on board with social media. Universities, including Purdue, are starting to incorporate web and social media strategies in the classroom. Purdue Agriculture Communication students are enrolling in courses such as Multimedia in Agriculture Communications and Web and Social Media Strategies.
So why are students and agribusinesses diving into social media?
- Facebook reached 150 million users nearly three times faster than a cell phone.
- 98.5% of the U.S. population aren’t actively engaged in farming.
- 665 million people are actively using Facebook every day.
- YouTube reaches more U.S. adults ages 18-34 than any cable network.
- Videos on animal rights and environmentalism increase 30% monthly.